2022

Logo Design
Packaging Design

Udi’s is a gluten free foods brand. As someone with a gluten intolerance, I am a frequent consumer of Udi’s products. Especially at the time I endeavored on this project, the gluten free market is not one given much creative attention.

As a passion project, I reimagined the Udi’s logo and packaging. I simplified the logo by omitting the bounding shape as well as the banner shape in the subtitle. I chose a similar, more modern sans serif fonts and reintroduced possibility for color variety with the apostrophe. Finally, I reimagined the packaging of existing Udi’s products by implementing the new brand elements.